Guerrilla Advertising: Arby's Hijacks Billboards

During this evening's rush hour, Fletcher Martin and Arby’s hijacked billboards around Atlanta to remind drivers they should be “Thinking Arby’s.”

Large white helium balloons with the Arby's logo have been positioned near billboards that prominently feature people's faces representing the thought balloons seen in the "I'm Thinking Arby's" campaign. (The attached photo is from a billboard on I-75).

I love creativity like this, so even though it's from my agency, I had to share. For the record, we did not physically alter the billboard in any way (well, not really!)

-- my two cents