I'm often asked how one should get started in social media. So, here's what I know about building a social media PR campaign. I will follow this with some tips around how-to make content move virally, but this should help kick-start your planning.
And, don't forget - for more videos like this one, visit my YouTube Channel.
-- my two cents
Thursday, August 21, 2008
Subscribe to:
Post Comments (Atom)
Posts
15 comments:
Very good info here! Thanks! (Loving the videos too).
Lookin good, there, Jennifer. (And what you're saying is good too)
Most excellent information.
Excellent video. Great information.
Very useful post, Jennifer. Thank you.
The high school cafeteria thing was great. So right on. Thanks for the tips.
Very helpful and informative. And you are a great speaker!
Jennifer,
What do you think about this strategy from P&G?
http://adage.com/article?article_id=130476
Rod Carveth
Jennifer, in your video you mentioned something sounding like "commentfold," please clarify?
Thanks,
John Carson
Senior Digital Media Specialist
GCI Canada
Hi John,
Here are all of the resources I listed as I know it can be hard to pick them out of the vid:
Serph.com (SM search engine)
KeoTag (SM search engine)
Tweetscan (Twitter search)
Commentful (Track comments in blogs)
BoardReader and BoardTracker (to find conversations in msg. boards)
Radian6 (a multimedia search engine)
Thanks!
Jennifer (Speak Media Blog)
This is so cool Jennifer! You know I've been a fan since you launched this blog and it's so cool to be able to see and hear you too. I look forward to more. I will make sure my entire team knows about this.
If I'd known you were this hot, I'd have told you to make videos a long time ago. Well done, Jenn.
I wanted to thank you for this video. I have a product that helps moms with potty-training and I didn't know how to find my demographic online.
So I did what you said. I used the sites to find people talking about potty-training and I found a hundred "threads" within forums.
Then, I introduced myself like you said. I got responses from moms wanting to know more and even started seeing my web site on other forums where the women I had talked to went. All of this happened today, Saturday, in one day.
Thank you for such great information, Jennifer.
Thanks for including Radian6 in your list Jennifer. Wasn't sure if you knew this but beyond our extensive online video coverage and Flickr we also track user-defined topics within Twitter, Friendfeed, blogs, forums, opinion sites and tens of thousands of online mainstream news sites. And we do this in real-time as discovered while also tracking viral metrics which include total comments, total unique commenters, calculated engagement, views, on-topic inbound linking and votes. The idea is that Radian6 becomes a single dashboard for monitoring all types of social media as well as your platform to analyze trends, uncover influencers etc... Jennifer, let me know if you'd love to see it for yourself via a demo/trial anytime. Would love your feedback.
Again, thanks for mentioning us and for pulling together this great video post.
Cheers.
David
Jennifer, great post - I love the tools you share, and mention of Radian6, as I took a tour of the product a couple of days ago and even did a couple of posts on my blog about the experience (http://tinyurl.com/vicksoup) - I am a social media strategist, and with a maketing/advertising background, I have a unique perspective like you do. I love the vid, and am shooting a couple for my own youtube channel on social media - thanks web 2.0! :) Vickie
Post a Comment