Okay, so you all know I love movies more than just about anything, and the movies I love the most spotlight spin. With that in mind, PR pros will get a big kick out of Hancock. The film is about a reluctant superhero played by the always great Will Smith and the PR pro who helps him, played by the former Silver Spoons "bad boy" who stole my adolescent heart from Ricky Schroder, the great Jason Bateman. As Ray Embrey, Bateman revives Hancock's image with some sharp media training and a little creative story-telling. A perfect example is after Hancock publicly saves the day, Bateman asks, "Is that it? Make it look hard!" Pure PR.
Seriously, this film is not only great entertainment but it does shine a light on the value of good PR strategy. So, while we all wait for those Dark Knight tickets to become available, check out Hancock for a good PR laugh.
-- my two cents
Monday, July 14, 2008
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