Thursday, May 15, 2008

PR Legend Warren Cowan Dead at 87

Sad news today, folks. Warren Cowan, gentleman publicist who launched and some say "made" the careers of Paul Newman, Elizabeth Taylor, Danny Kaye, Kirk Douglas, Frank Sinatra, Tony Curtis, Shirley MacLaine, Roberto Benigni and Elton John, died late last night of heart failure and cancer at Cedars-Sinai Medical Center.

Known for his unwavering respect of journalists, Cowan held the moniker of the "father of Hollywood press agents." His PR company, Rogers & Cowan became the biggest publicity firm in the world. It was sold to the British conglomerate Shandwick in 1988 and Cowan set up his new company Warren Cowan & Associates six years later.

Cowan was one of my PR heroes. Whenever he was asked, "who is your favorite client?" He'd answer, "the next one." He truly loved story-telling and image-making.

Cowan is survived by Barbara Gilbert-Cowan, the mother of actresses Melissa Gilbert, Sara Gilbert and actor Jonathan Gilbert; two daughters from previous marriages, Fox News Channel reporter Claudia Cowan (his daughter with actress Barbara Rush) and Bonnie Fleming; and four grandchildren.

You will be forever remembered, Mr. Cowan.

1 comments:

Joseph Black said...

Great post! I love giving a lead on a non-client story. I'm steling that bit from you.

I do wish though there could be more tolerance for mistakes from reporters. They need us as much as we need them. And they seem to forget that when things like this happen.